Richard's keynote address for the International Conference on Dissemination of Theravada Buddhism in the 21st Century held in Salaya, Bangkok, Sep/Oct 2010.
"Ven Sugandho has asked why the dissemination of Theravāda Buddhism is no longer as successful as it used to be. After all, Theravāda Buddhism is the guardian of the oldest and purest tradition of the Buddha’s message; and I believe that most of us here today consider the moral value and intellectual brilliance of that message among the very finest in the whole of human history. So if we have such a good product, why can’t we sell it?
I propose to offer answers to that question, in as much detail as I have time for. And at least you will have to agree, I think, that if there is nothing wrong with the message, there presumably may be something wrong with the messengers." http://www.ocbs.org/index.php?option=co ... Itemid=121