I also do not see the relevance of Islam in this discussion. If anything, the Just Be Good booklets, ( I think the title is a little tonque-in-cheek) is more a response to the evangelistic Christianity in Singapore that has made aggressive gains in recent years. Statistics indicate that Christianity's expansion has been at the expense of Buddhism. See: http://newnation.sg/2011/01/christianit ... nsus-2010/
The JBG booklets are not the only free Dhamma books available in Singapore. You can also get free books on suttas , meditation, forest tradition books, Pa-auk books, Mahasi books etc. The JBG may not be attractive to those who consider themselves knowledgeable or intellectually discerning but serve an important role to introduce Buddhism at entry level and have been tremendously popular across Asia. They are distributed in several countries including Philippines and Malaysia. 100,000 copies were recently printed in China bringing TY Lee's books to a total of 500,000 books as at end of 2010.
Would you prefer that these books not be printed and distributed at all?