The most poignant moment for me thus far has been the juxtaposition between Emily Seebohm's distress at coming 2nd in the Women's 100m Backstroke, and Bronte Barratt's elation at coming 3rd in the Women's 200m Freestyle.
Whilst one result was materially better than the other, the swimmer who achieved a lesser placing was elated, whilst the other, who felt she had a certain sense of entitlement to win, was mortified by coming 2nd. Not only did that attitude sour her own experience, but it also serves as an insult to the rest of the field who didn't win Gold or Silver, or to those who didn't even make it through to the final.
"Do not force others, including children, by any means whatsoever, to adopt your views, whether by authority, threat, money, propaganda, or even education." - Ven. Thich Nhat Hanh
"Whether I were to preach in brief, Sāriputta, or whether I were to preach in detail, Sāriputta, or whether I were to preach both in brief or in detail, Sāriputta, rare are those who understand." (A I 333, Sāriputtasutta)