Self is the main frame of our existence. Only Arahant are fully eliminate the self belief. In Buddhism this topic is discussed with many ways.
This is how I tackle my self-cherishing.
- I try to remind me the teaching of Anatta. That is everything around us are aggregates and there is no person as such.
- Mana – one of the ten fetters. The thought that I am higher, lower or equal to someone. I see every person as different.
- Practice Brahma Vihara – Metta,Karuna,Muditha
- Remind me the three factors of existence – impermanence, unsatisfactoryness, No self