Buddhists are losers. First, we lose clinging to self-views,
then clinging to sceptical doubt,
then clinging to rules & rituals
...eventually, we even lose craving;
and then aging & death, sorrow, lamentation, pain, distress, & despair
are all lost.
Playing on words aside, I think it is a purely subjective term. Some ignorant folks would regards monks as 'losers' whereas, we
see their lifestyle as most admirable and worthwhile. And we might regard ourselves
as being reasonably well-off and successful, but a extremely wealthy person might regard us
as 'losers' because we don't live in a mansion in an exclusive gated community, drive the best and latest car, own a holiday home in the South of France...(or whatever else it is the elites in society get up to).