This is an important qualifier, and I think something of the message gets lost when the emphasis is given to just the line about intention being of lesser importance, even at first. I dare say, there are micchabhavanas in the world.Thich Nhat Hanh, the 87-year-old Zen master considered by many to be the father of mindfulness in the west, says as long as business leaders practice "true" mindfulness, it does not matter if the original intention is triggered by wanting to be more effective at work or to make bigger profits. That is because the practice will fundamentally change their perspective on life...
As he continues,
Indeed, sammasati touches all aspects of experience:"If you consider mindfulness as a means of having a lot of money, then you have not touched its true purpose," he says. "It may look like the practise of mindfulness but inside there's no peace, no joy, no happiness produced. It's just an imitation. If you don't feel the energy of brotherhood, of sisterhood, radiating from your work, that is not mindfulness."
---When they create electronic devices, they can reflect on whether that new product will take people away from themselves, their family and nature," he says. "Instead they can create the kind of devices and software that can help them to go back to themselves, to take care of their feelings. By doing that, they will feel good because they're doing something good for society...
"If they begin to practise mindfulness, they'll experience joy, happiness, transformation, and they can fix for themselves another kind of aspiration. Fame and power and money cannot really bring true happiness compared to when you have a way of life that can take care of your body and your feelings."
So his comments revolve around changing aspirations, and without an understanding of the Goal, the mindfulness work is anemic (plus, is this breath-focus mindfulness? They apparently did some seated and walking meditation, but did anyone get instruction in satipatthana? And if so, was it more than just a few minutes? I fear the seeds were scattered on a dusty plain, more than sown...).