Of course, it's actually not-self help
I don't think the "self help" angle is necessarily a bad entry door into the Dhamma... everyone's got problems they want to fix don't they? It's just unfortunate that the term has become synonymous with your Dr. Phil and Oprah crowd. In the Dhamma space, you've got people like Ven. K. Sri Dhammananda who have written texts such as "How To Live Without Fear And Worry", "You and Your Problems" and "Who is Responsible For Your Problems?" and I'm sure many people have had their first taste of the Dhamma through such avenues.
Apologies for the slight detour.
"Do not force others, including children, by any means whatsoever, to adopt your views, whether by authority, threat, money, propaganda, or even education." - Ven. Thich Nhat Hanh
"The uprooting of identity is seen by the noble ones as pleasurable; but this contradicts what the whole world sees." (Snp 3.12)
"To argue with a person who has renounced the use of reason is like administering medicine to the dead" - Thomas Paine